Cinemagraph

Cool - just a little movement in a photo. 

I bet you could have fun with this. 

http://annstreetstudio.com/2016/02/26/behind-the-scenes-amazon-fashion-cinemagraphs/

http://www.youtube.com/watch?v=3-aenQSn_4A&sns=em

https://itunes.apple.com/ca/app/cinemagraph-pro/id642139481?mt=8