Tuesday, January 17, 2023

Persuasion - Hidden Brain

This is a very useful podcast because it teaches you the tried-and-true techniques that salespeople use to convince you to buy someone now. 

How do salespeople persuade us to buy something we don't really need? 

Scarcity: you will forego this bargain unless you seize this opportunity. Loss aversion is installed in us. "These photo prints of your beautiful children will be burned next week, because we don't have room to store them." 

Mutual concessions: I'll throw in this extra, and are you able to come up a bit in price? 

Likeable - point to similarities between you and them. 
A compliment that gives you a reputation to live up to: it's too bad this happened to such a nice, generous guy

Reciprocity: "you can have this flower for free - I insist. And would you like to donate to our organization?" 

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