Milkshake Duck - how viral fame leads to viral shame

A random 2016 post evolved into permanent internet slang for evanescent fame bringing character assassins out of the closet... 

"The whole internet loves Milkshake Duck, a lovely duck that drinks milkshakes! *5 seconds later* We regret to inform you the duck is racist"

https://www.vox.com/culture/22350188/what-is-a-milkshake-duck-definition-explained-jensen-karp-cinnamon-toast-shrimp