Wednesday, December 19, 2018

How sellers gain prominence on Amazon search

What sellers will do to rise to the top in an Amazon search - fake reviews, fake sales, bribes to remove disparaging reviews or elevate their ranking.

In an earlier post, I mentioned a website that tests if reviews are genuine on Amazon:

Is that a real customer review?


Fake reviews are everywhere - how can you spot them, weed them out, and figure out what the "real" rating for a product is? This website does it for you. 
This site was created by an unlikely source - a guy selling a bodybuilding supplement, who suspected his own product was getting mostly fake reviews, so he coded a website to detect and remove the fake ones. 
https://reviewmeta.com/
Here's the back story:
https://www.npr.org/templates/transcript/transcript.php?storyId=623988370

In the example provided in the NPR story, "So it went from a 4 star out of 5, with 177 reviews on Amazon. And the adjusted rating on ReviewMeta is 1.7 stars after 10 reviews."

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