"Attempts to suppress information sometimes invoke extensive publicity, becoming viral over the Internet or being distributed on file-sharing networks. Seeking or obtaining an injunction to prohibit something from being published or to remove something that is already published can lead to increased publicity of the published work.
The Streisand effect has been described as an example of psychological reactance, wherein once people are aware that some information is being kept from them, they are significantly more motivated to acquire and spread it.
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