3:40 the industry has to find ways to support farmers
4:37 coffee is called the goldilocks crop: it has very distinct amounts of rain and hits of daylight to survive
5:10 breeding new varieties is the most immediate change for safeguarding our coffee supply
7:30 a historic specimen was found to have just a few remaining live plants in Sierra Leone, which can thrive at temperature 7 degrees higher than arabica coffee.
A global coffee crisis is coming:
4:29 In fact, a recent study estimates that by 2050, the world's area of land that can produce coffee will decrease by 50%.
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