Unlike ordinary coupons, an internet coupon or coupon that displays on your phone conceals many tracking parameters that allow merchants to gauge the effectiveness of their advertising campaigns. "Using coupons to link Internet behavior with in-store shopping lets retailers figure out which ad slogans or online product promotions work best, how long someone waits between searching and shopping."
BUSINESS | April 17, 2010
Web Coupons Know Lots About You, and They Tell
By STEPHANIE CLIFFORD
Printed or sent to cellphones, the coupons look standard, but they can contain a startling amount of data. |
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