Saturday, March 21, 2009

Memory: In One Ear and Out the Other



Our brains are good at remembering the general gist of things, but poor at recalling detail.

“Jokes work because they deal with the unexpected, starting in one direction and then veering off into another,” “What makes a joke successful are the same properties that can make it difficult to remember.”

In One Ear and Out the Other
By NATALIE ANGIER

Why the best jokes are the most difficult to remember....

http://www.nytimes.com/2009/03/17/science/17angi.html

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