"[Researchers] showed paired images of faces to babies as young a one day old and found that they spent more time fixated on the more attractive face.
"Attractiveness is not in the eye of the beholder, it's innate to a newborn infant," says Slater."
"...[they] took pictures of a variety of female faces and asked adult subjects presented to rate them for attractiveness. Subjects scored each face on a scale from 1 to 5. The researchers then searched for pairs of photographs that were similar in all respects – in brightness and contrast, for example – but at opposite ends of the attractiveness scale.They then presented these paired photographs to newborn infants, who ranged in age from one to seven days old. All babies were still in hospital after birth. One researcher held each infant upright about 30 centimetres away from the two photos. Another stood out of view and noted where the babies eyes were directed."
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