The charity gets 15% of the donation. This must be worth it for charities, to reach a large market without all the headaches.
"A $10 contribution for the chance to win a prize-based experience (like a car, vacation or tuition) breaks down as follows: $1.50 is donated to charity; $7 typically goes to sourcing and shipping the prize, covering the winner's taxes, marketing the experience, and processing credit card fees; and $1.50 goes to Omaze."
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