I went into the Amazon bricks-and-mortar store in Seattle recently, finding the experience raised more questions than it answered. Here's an insightful article:
http://www.inc.com/minda-zetlin/7-reasons-amazons-bricks-and-mortar-store-isnt-really-a-bookstore.html
"It may be selling books, but that is not its true purpose..."
The books all face outwards..."the store has about 6,000 titles whereas an average Barnes & Noble might stock more than three times that many."
No price tags - "The way to find out the price of a book...scan the book with your smartphone using the Amazon shopping app...this is clearly one major purpose of the store-"-to make sure all shoppers have an up-to-date version of the app."
"- Amazon received a patent for a system that would actually identify a customer (possibly by facial recognition) and charge that customer for an item at the moment he or she carries it out of the store--eliminating the need for checkout altogether.
"-This store is well-maintained, neat, has lots of staff, and is sitting in some very expensive real estate. Which means you can be sure the Seattle Amazon Books is operating at a loss.
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