How Jump On Flyaways aims to be the Uber of the skies

I agree there are other models for "optimizing unused assets" like car2go, airBnB, and Uber, but I'd be surprised if airline flights are something people are willing to take a bet on if these services have to cancel flights a week beforehand if their plane isn't filled. There are just too many associated costs with travel that you'd be giving up, like hotels and excursions, and the alternative to a missed flight is expensive. (If you fail to find a carshare vehicle, you can just get a bus or a taxi. But a last-minute flight is a very expensive backup option if this flight falls through.)
I don't think I'll buy shares...


http://www.financialpost.com/m/wp/blog.html?b=business.financialpost.com//entrepreneur/how-jump-on-flyaways-aims-to-revolutionize-the-airline-business-with-flight-sharing

Similar schemes like booking on deadhead private jet runs discussed here: 
http://mobile.nytimes.com/2015/02/17/business/despite-steep-fees-and-first-class-prices-private-jets-are-available-to-more.html
"...To make travel easier, and to avoid the headache of commercial flying, he often uses Flyxo.com, a start-up service that, for an annual membership fee, allows him to fly on so-called empty legs, or private jets flying without passengers on their way to pick someone up.

Call it ride-hailing for the jet set...

"...In some cases, the flights end up costing the same or less than first-class tickets on a commercial airliner...

"...Among the start-ups is Magellan Jets, which offers a subscription-based model where passengers can buy blocks of flight time and then get matched to planes through an iPhone app...

"...Another start-up is BlackJet, which pairs customers with empty seats on nearby private aircraft.  Formerly called GreenJets, BlackJet notes that its tickets cost about the same as first-class airline seats. But the similarities end there, said BlackJet’s chief executive, Dean Rotchin.  Private jets “are much more reliable,” he said, noting that about half of BlackJet’s customers are business travelers. “It takes off when it’s supposed to take off. You drive up to the airplane. Fifteen minutes and you’re in the air...”