"They developed...whole new devices and services that consumers did not yet know they needed." p xxi
"Jobs said that his appreciation for Eichler homes (http://www.google.com/search?tbm=isch&source=mog&hl=en&gl=us&client=safari&q=eichler%20homes&sa=N&biw=320&bih=416#p=0)
instilled in him a passion for making nicely designed products for the mass market." p7
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