"The process at Boutiques.com is accomplished through visual search technology, and what style experts like Ms. Goodman and Ms. Holtz conveyed to Google code writers about the nuances of fashion — from color and pattern to silhouette and what looks good together and what does not."
CRITICAL APPRAISAL: Google Fashion Shopping Site Makes Debut
With Boutiques.com, Google has created a new e-commerce site that significantly improves how fashion is presented and sold online.
http://nyti.ms/blFBF1
This fashion site really is game-changing for online fashion shopping - look at the lengths they went to. TE
"In simple terms, what the style experts did was come up with about 500 words for color, shape and pattern — robin’s egg blue, for instance, and gingham — and then the engineers trained the algorithm to know what each was. They would have pictures of what gingham was and what gingham wasn’t. “We did that word by word by word." ...
"Despite the amount of products that a search on Boutiques.com kicks out, the download time is very fast, and choices appear on extra-long pages so you don’t have to keep clicking. Virtually every kind of information is analyzed — price, brand, color and so on. The site also includes a system called “Complete the Look,” for which Ms. Goodman wrote “a ton of rules,” Mr. Shah said, “and our computer vision and machine learning guys implemented them.”
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