Wednesday, February 10, 2010

NYTimes.com: A Viagra Alternative to Serve by Candlelight

The New York Times

DINING & WINE | February 10, 2010
A Viagra Alternative to Serve by Candlelight
By SARAH KERSHAW
Chefs and academics have been rethinking the list of alleged edible aphrodisiacs.

"...chocolate’s reputation as an aphrodisiac is highly exaggerated, food researchers say."

…male sexual response was heightened by the scent of doughnuts only if it was combined with licorice, not exactly a standard pairing. (The only combination of fragrances the study found to be more potent is perhaps even less common: lavender and pumpkin pie.)

For women, most arousing was a tie between baby powder and the combination of Good & Plenty candy with cucumber. Coming in second was a combination of Good & Plenty and banana nut bread.

The study, conducted by the Smell and Taste Research Foundation in Chicago, also found that the aroma of cherries caused a sharp drop in excitation among women, as did the smell of meat cooked over charcoal.

The nostalgic recall triggered by odors, known as the Proustian Effect, has been embraced by some chefs who believe that eating should be a full-sensory experience, involving taste, smell and even sound.


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