Amazon Drone Delivery failed but Zipline found a niche (& the Gartner Hype Cycle)

https://youtu.be/J-M98KLgaUU

14:16 the Gartner Hype Cycle: new technology enjoys a "honeymoon" period of hype but reality sets in as substantial drawbacks are identified - public interest fades just as solutions are found and the technology matures and rises to productivity.